Privacy Policy
TRANSPARENCY
Legal Information
Last updated: August 20, 2026
PRIVACY POLICY
Privacy Policy
Data Controller
We are the data controller for the processing of the personal data we process about our customers and business partners. You will find our contact details below.
AutoMax ApS
Østergade 62, DK-6623 Vorbasse
CVR/VAT: DK-35411100
Phone: +45 4040 4495
Email: mail@automax.dk
Web: www.automax.dk
Our company is not required to have an external DPO, but if you have questions about the processing of your personal data, you can contact us via [mailadresse].
Processing activities
As a data controller under the GDPR, we have the following processing activities, which we keep track of in our GDPR software.
Visiting the website
When you visit our website, we use cookies to make the website function, which you can read more about in our [cookiepolitik].
Communication with potential customers
If you have questions about our site, or want to hear more about our services, you can contact us via:
Contact form
Email
Phone
Through this, we will process your personal data so that we can engage in a dialogue with you, for example answering questions about our services. We only process the information you provide us in connection with our communication.
We will typically process the following general information: name, email, phone number.
Our legal basis for processing this personal data is Article 6(1)(f) of the General Data Protection Regulation.
We delete our communication with you once it is clear whether or not you want our services.
Should a special need arise to store your personal data for a longer period, this may be the case.
Customers
We need to communicate with our customers to ensure that the service is delivered correctly. Through this, we may process information about name, address, services, special agreements, payment information and similar.
The legal basis for processing this personal data is Article 6(1)(b) of the General Data Protection Regulation.
Once the service has been delivered and any outstanding matters have been completed, we will promptly delete the personal data.
Newsletter
We have a newsletter, which is voluntary to sign up for – and you can always unsubscribe again.
The purpose of the newsletter is to send subscribers emails with new information from the company, which may include new content on the website and advertising of our services.
We will only send you emails if you have given your active consent to this. This first requires you to provide your email address, to which we will then send an email so that you can confirm your subscription. This ensures that you have actually signed up for the newsletter yourself, i.e. given active consent.
Our legal basis for processing your personal data (i.e. the email address) in connection with the newsletter will be Article 6(1)(a) of the General Data Protection Regulation.
We will process your personal data for as long as you remain subscribed to the newsletter. When you unsubscribe from the newsletter, we also stop sending it to you. If we have not sent you a newsletter for 1 year, your consent lapses due to our inactivity.
Upon unsubscribing from the newsletter, we store your now former consent for 2 years after it was last used, due to limitation requirements pursuant to section 11.3 of the Danish Consumer Ombudsman’s spam guidelines.
Bookkeeping
We must retain all accounting records pursuant to the Danish Bookkeeping Act. This means that we keep invoices and similar records for accounting purposes. These may contain general personal data such as name, address and service description.
Our legal basis for processing personal data for bookkeeping purposes is Article 6(1) of the General Data Protection Regulation.
We retain this information for a minimum of 5 years after the end of the current financial year.
Job applications
We gladly accept job applications in order to assess whether they match a hiring need in our company.
If you send us your job application, our legal basis for processing your personal data is Article 6(1)(f) of the General Data Protection Regulation.
If you have sent an unsolicited application, HR will immediately assess whether your application is relevant, and then delete your information again if there is no match.
If you have applied for a posted job, we will dispose of your application if you are not hired, and shortly after the right candidate has been found for the job.
If you enter a recruitment process and/or are hired for the job, we will give you separate information about how we process your personal data in this connection.
Data processors
Few can manage everything themselves, and the same applies to us. We therefore have business partners and use suppliers, some of which may be data processors.
External suppliers can, for example, provide systems to organize our work, services, consultancy, IT hosting or marketing.
It is our responsibility to ensure that your personal data is processed properly. Therefore, we set high standards for our business partners, and our partners must guarantee that your personal data is protected.
We therefore enter into agreements with companies (data processors) that handle personal data on our behalf in order to increase the security of your personal data.
Disclosure of personal data
We do not disclose your personal data to third parties, but may, with your consent, disclose information to our approved partners for the purpose of a product presentation ordered by you.
Profiling and automated decisions
We do not carry out profiling or automated decision-making.
Transfers to third countries
We generally use data processors within the EU/EEA, or that store data within the EU/EEA.
In some cases this is not possible, and data processors outside the EU/EEA may be used if they can provide your personal data with adequate protection.
Processing security
We keep the processing of personal data secure by implementing appropriate technical and organizational measures.
We have carried out risk assessments of our processing of personal data and have implemented appropriate technical and organizational measures to increase processing security, for example GDPR awareness training.
One of our most important measures is keeping our employees updated on GDPR through ongoing awareness training, GDPR courses, and by reviewing our GDPR procedures with employees.
Rights of data subjects
Under the General Data Protection Regulation, you have a number of rights regarding our processing of information about you.
If you wish to exercise your rights, please contact us so we can help you with this.
Right to access information
You have the right to access the information we process about you, as well as a number of additional details.
Right to rectification
You have the right to have incorrect information about yourself corrected.
Right to erasure
In special cases, you have the right to have information about you deleted before the time of our regular general deletion occurs.
Right to restriction of processing
In certain cases, you have the right to have the processing of your personal data restricted. If you have the right to have processing restricted, we may in future only process the data – apart from storage – with your consent, or for the establishment, exercise or defense of legal claims, or to protect a person or important public interests.
Right to object
In certain cases, you have the right to object to our otherwise lawful processing of your personal data. You can also object to the processing of your data for direct marketing purposes.
Right to data portability
In certain cases, you have the right to receive your personal data in a structured, commonly used and machine-readable format, and to have this personal data transferred from one data controller to another without hindrance.
You can read more about your rights in the Danish Data Protection Agency’s guide on data subjects’ rights, which you can find at www.datatilsynet.dk.
Withdrawal of consent
When our processing of your personal data is based on your consent, you have the right to withdraw your consent.
Complaint to the Danish Data Protection Agency
You have the right to file a complaint with the Danish Data Protection Agency if you are dissatisfied with the way we process your personal data. You can find the Danish Data Protection Agency’s contact details at www.datatilsynet.dk.
We generally encourage you to read more about GDPR so that you stay up to date on the rules.